California Baby founder Jessica Iclisoy has always questioned the status quo. While pregnant with her first child, she began to think deeply about how to live a healthier, more natural lifestyle. Shocked to discover carcinogens in products for newborns, she set out to find a better option. There wasn't one. So she found plant based substitutes for unsafe cleansing and fragrance ingredients and used them to develop her own recipe for a gentle, calming shampoo & bodywash.

Over the next two decades, the power of Jessica's passion and the exceptional quality of the products grew California Baby exponentially, years ago the term “organic” was commonly used. Today, there are about 90 products in the California Baby range, including a collection just for kids and teens.